MLEKOVITA

As 1996 the agency has been servicing MLEKOVITA, the largest dairy co-operative in Poland. The scope of work included a three year promotional advertising strategic plan for the company, including the unification of the graphic design for the packaging. The first campaign promotion milk using the slogan “MLEKOVITA, your milky way” was launched in May-June 1997 and encompasses television (including spot production) and P.O.S. The campaign resulted in a 70% increase in sales.In May 2000 the agency designed and launched new FETA cheese on to the Polish market.